Starting a Business in Germany

We are also at your side with expertise and our contacts when it comes to investing and founding a company abroad.

Company founded in Germany

Fundamentally, the European freedom to provide services enables companies based in Austria to operate across borders without a location in Germany. Of course, as an entrepreneur, you like to use this freedom – especially when it comes to pure services or short-term orders or projects. A lot can be designed in this framework – without your own infrastructure.

As soon as the business activity solidifies or to strengthen the presence, the reason for the location can become an issue. – The large number of approx. 2900 branches or holdings of Austrian companies in Germany shows the attractiveness of this location.

Anyone who has decided to set up in Germany – be it through an independent or dependent branch or an independent company – can count on the support of the German Foreign Trade Center.

We would be happy to provide you with basic information on legal forms, trade law, tax law and questions about the employment of employees.

We can also recommend experienced tax consultants and lawyers who will provide you with professional advice when establishing a location.

If you only need one address in Germany, you are in good hands at a business center – we would also be happy to recommend appropriate contacts here.

You can obtain detailed information on setting up a company, investments and taxes from the Munich Foreign Trade Center: simply send an email or give us a call.
We support you in founding and investing

To ensure that your investment abroad does not jump into the cold water, our foreign trade centers will advise you on the establishment and investment in your target market. There is also entry fee for the brave: the go-international support program makes it easier for you to enter the market, cultivate the market and establish a branch abroad and is part of the internationalization offensive by the Federal Ministry of Science, Research and Economy and the Austrian Chamber of Commerce.
investment consulting

At some point the time has come. Often later, when things are going really well and the sales are right. Sometimes the same, because you cannot keep twelve sales partners on a leash with a time difference of six hours. Often because the market demands a product that has to be serviced, assembled or produced with your know-how on site.

Having your own branch is always expensive, but it is always your best sales partner in an export market. When the time comes, we know how to do it. Company formation, legal form, taxes, visas for posted personnel, employment law, insurance, choice of location, subsidies, financing – we prepare you and help you through.

We have accompanied many other companies in your target market in their investment decisions and can pass on their experience to you. And most importantly: Our network of competent service providers is impressive everywhere and saves many empty kilometers.

Are you ready? Simply contact the Munich Foreign Trade Center.


If you want to establish yourself in a foreign market, you first have to reach into the checkout – good service and advice don’t change that. Marketing, legal advice, partner search: Everything costs before it works. Even with good preparation, there is no guarantee of success when entering new investment territory.

The direct funding from the go-international internationalization offensive cushion risks and relieve companies. Funding includes travel and marketing costs, fees from local industry experts, trade fairs and congress participation, legal and tax advice on the topic of business start-ups and market analyzes.

In addition, there are of course other funding agencies and funding opportunities: Our experts in the state chambers have an overview of many funding measures and help you to find your way through the funding jungle!
investment protection

Austria has concluded over 60 bilateral investment protection agreements to protect Austrian companies that invest abroad from disadvantage and expropriation without compensation. These agreements are particularly important for small businesses that dare to go abroad: they increase legal security for companies investing abroad.

The Federal Ministry of Science, Research and Economy publishes a list of all bilateral Austrian investment protection agreements, including those that exist with other EU countries (intra-EU BITs).

Representation award

Commercial agents are often the most suitable sales partners, especially for Austrian companies that do not have the capacity to fully or partially manage the German market themselves or who are just beginning to enter the German market. Exporting your products through a German sales representative can offer the following advantages:

Sales representatives often have very good market and industry knowledge and contact with potential customers.
Sales representatives generally also represent products from other companies that complement each other and therefore make the sales representative more interesting for customers.
Commercial agents generally cause no or lower fixed costs than employed travelers, as they generally do not receive a salary but a performance-related sales commission.
Sales agency contracts can generally be terminated more quickly and easily than employee contracts if there is dissatisfaction.
A disadvantage is of course the so-called “compensation claim” due to the sales representative at the end of the contract, which can amount to an average annual commission.
In the sales representative contract, the product to be represented, the area of ​​representation and, if applicable, the customer group should be specified.

The Munich Foreign Trade Center will be happy to help you find suitable sales representatives, provide you with sample contracts and answer any basic questions you may have about the agency relationship.

The Munich Foreign Trade Center supports you individually in the search for sales representatives or specialist media, where you can implement targeted switchings for your industry: Send us an email or give us a call.